Meet the Founder

Hafidh Farhan S

From understanding problems through design, to building the solutions through development.

"Design taught me how to see a problem and imagine the solution. Development taught me how to build that solution into something real. Everything after that first switch has just been proof of the same idea: I don't stop at the sketch. I ship the product."
The Journey

Narrative Chapters

A walk through the phases that shaped my builder mindset.

2019 - 2023

Learning to See the Problem

It started at IDC School of Design, IIT Bombay. Design school didn't teach me to make things pretty, it taught me to see problems clearly before touching a solution. Every brief was really the same question in disguise: what is actually broken here, and what does 'fixed' look like?

2021 - 2022

Practicing on Real Problems

I took that lens into the real world 3D modeling educational content at Yozu, shaping brand identity at Vkonex for an academic conference, crafting campaigns at Eazy Diner. Different mediums, same muscle: understand the audience, understand the constraint, design the solution. But somewhere in this stretch, a new question started nagging at me: I can design the idea, but can I build it?

2023 - 2024

Crossing Over

That question became a decision. At Hebifi, I stopped stopping at the mockup. I built the e-commerce platform myself, the mobile app myself, even a game in Unity, just to see if I could take an idea all the way from concept to something a person could actually touch and use. Alongside it, I stacked up the fundamentals, treating each course like another tool in the belt. The shift wasn't abandoning design. It was refusing to stop at it.

2025 - Present

Building for Real Stakes

At D'Katia, the stakes got real. Leading a full platform migration, wiring in AI tooling, shipping UX improvements on a live product used by actual customers. This is where 'I can build it' turned into 'I can be trusted to build it.'

2026

Building on My Own Terms

And then I started building my own things, end to end. Cheli, a full checklist-and-marketplace product built solo; Gridlabs, three organizations shipped clean and fast; Cubix ERP, an entire inventory and order-management system built from the ground up.

Milestones

Interactive Career Timeline

Filter through the education, roles, certifications, and products shipped along the way.

Project Jun 2026 - Present

Cubix ERP

Ongoing build of an ERP system to manage orders and inventory for Cubix, a footwear company.

Project Apr 2026 - Jun 2026

Gridlabs: Static Websites

Designed and built three static websites for research and consulting organizations.

Project Mar 2026 - Jun 2026

Cheli: Checklist Management PWA

A multi-type checklist and task management app. Normal, AI-generated, recurring, grocery, and clipboard-style checklists, with a creator marketplace where users publish and sell checklists. Built solo across 330 commits in ~4 months, using Claude Code.

Laravel 12 PHP 8.4 Blade Alpine.js Tailwind CSS 4 PostgreSQL AWS S3 Firebase Razorpay Sanctum
www.cheli.app ↗
Experience May 2025 - Present

Junior Software Developer

D'Katia Software Technologies Pvt. Ltd., Bangalore

Initiated and led the migration of the product tech stack from CodeIgniter to Laravel, integrating AI-enabled tools into the development workflow. Enhanced CareerbookERP's UX and integrated a Flutter component library across mobile apps for design consistency.

Laravel PHP CodeIgniter Flutter
Project 2024

Email Flesh | Automated Email Attachment Downloader

Automation tool that downloads attachments from emails and saves them to a customized folder, supporting multiple providers via IMAP.

Python
Email Flesh ↗
Project 2024

Nweat | Media Organizer

iOS app using AI-based development to simplify organizing images and videos, with a seamless swipe-based sorting mechanism for archiving, categorizing, and deleting files.

Cursor AI Swift XCode
Nweat ↗
Certification Sep 2024

Fundamentals of Digital Marketing

Google

SEO, SEM, social media engagement, and e-commerce tactics for reach and accessibility.

Certification Feb 2024

The Complete Flutter Development Bootcamp with Dart

Udemy

State management, Firebase Cloud, API integration, and OOP with Dart across iOS and Android.

Experience Jun 2023 - Nov 2024

Tech Manager

Hebifi | Health Beauty Fitness Pvt Ltd, Bangalore

First major step from design into development.Built products end-to-end instead of stopping at the concept. Developed an e-commerce platform, a to-do app with real-time sync, a responsive marketing site, and a reflex-based Unity game. Also administered Google Workspace for company-wide collaboration.

ReactJS ExpressJS MySQL Flutter Firebase HTML CSS JS Unity C#
Project 2021 - 2022

TWD | The Workout Directory

Website using computer vision to adapt human postures into realistic workout illustrations, built to boost brand visibility for a customized workout poster product.

MediaPipe HTML CSS JavaScript
Project 2021 - 2022

Tabbller

Android quizzing app for mastering multiplication tables, square numbers, and similar math fundamentals.

Figma Firebase
Certification Aug 2022

100 Days of Code: The Complete Python Bootcamp

Udemy

Python 3 through 100+ hands-on projects: web scraping, automation, data visualization, game dev, Flask backends, SQL, REST APIs, Postman, Tkinter, Heroku/GitHub Pages deployment.

Internship May 2022 - Jul 2022

Graphic Designer Intern

Eazy Diner, Delhi

Designed social media posts, infographics, emailers, and event backdrops. Produced a 3D campaign video in Blender. Initiated app animation/UI transition design in Figma. Shot 10+ reels reaching 20k+ views.

Photoshop Illustrator Premiere Pro After Effects Figma Blender 3D
Internship Documentation
Certification Jun 2021

The Complete Full Stack Web Development Bootcamp

Udemy

Front-end and back-end fundamentals: HTML5, CSS3, JS (ES6), React.js, Redux, Node.js, Express.js, SQL/PostgreSQL, REST APIs, GitHub, and Web3 basics.

Internship May 2021 - May 2022

3D Design Artist

Yozu, Mumbai

Produced 30+ 3D models from NCERT textbook exercises with smooth animations and transitions. Managed a team of two junior artists, providing direction to maintain quality and consistency in the animation pipeline.

Blender 3D Blender Physics
Internship Jul 2021 - Aug 2021

Graphic Designer Intern

Vkonex AI Research, Mumbai

Designed the logo and conference website for ICDSAI 2022. Crafted guest invitation letters, letterheads, timetables, and certificates for events involving Springer, IIT Patna, and IIT Bombay.

Figma Adobe Illustrator
Education Aug 2019 - May 2023

Bachelor of Design

IDC School of Design, IIT Bombay

Studied design fundamentals. Learning to identify real problems and shape solutions before ever building them. CPI: 7.9/10.0.

Education Jun 2016 - May 2018

XII (Class 12): Telangana State Board

MS Junior College, Hyderabad

Completed higher secondary education, scoring 95.5%.

Education Jun 2015 - Apr 2016

X (Class 10): CBSE

Irshad English School, Melattur, Kerala

Completed secondary education with a perfect 10.0/10.0 CGPA.

Let's talk

Let's build something meaningful

Whether you're a founder, business, collaborator, or future team member, we'd love to hear from you.

We're open to

Partnerships, product collaborations, hiring, consulting. If it's useful let's talk.

  • Partnerships
  • Product collaborations
  • Hiring
  • Consulting